Student recruitment in traditional education industry is limited to scenarios such as media recruitment, internet recruitment, outdoor advertisement & events and offline promotion, these are recruitment methods that not only involve a high cost but also have a poor conversion rate and effectiveness. Nowadays traditional industries are seeking a transformation and the education industry is no exception, which can also keep up with the time and expand its recruitment capability through improving its IT infrastructure, thus achieving a greater brand exposure and value.
Beijing Weein Technology has successfully developed a small app called "the Chamber of Lawyer School" for Lawyer School of Renmin University of China, which covers the entire process of college training program from pre-enrolment, study and graduation by creating an "We-Chat Official Account + Small APP" recruitment pattern. The users are enabled to enroll online in the courses of their choices and inquire about issues such as course teaching, furthermore, an alumni club feature is also provided in the APP to classify students by regions, majors and courses, making them feel a sense of belonging and creating the fan effect.
Such Small APP mainly focuses on individualized services, which not only creates unique application scenarios for target users, but also provides diversified marketing approaches for service providers, and allows different marketing scenarios to generate different values.